About

Mustang Week began in 2002 as a Mustang and SVT family event with a small cruise-in. About 150 cars met at the Hard Rock Café at Broadway at the Beach in Myrtle Beach, SC. The event has grown substantially over the past three decades from a two-day event to a week of Mustang-filled activities including circle track fun runs, autocross, drag racing, and a massive car show and cruise-in. Mustang Week has seen tremendous growth each year. In 2018, the event saw record attendance. Over the 5 days, over 2,500 Mustangs and SVT vehicles and 10,000+ people were in attendance. In 2019, due to challenges with Hurricane Dorian and Covid-19 the MW Staff canceled all official Mustang Week events in 2020. In 2021 the event came back, and it was decided that the last Mustang Week would be in July 2022.

Power Automedia jumped on the opportunity to revive Mustang Week in 2023, returning to the Myrtle Beach Mall and keeping many of the same traditions alive. The digital media powerhouse was looking for the experiential partner for Ford Muscle, a brand dedicated to creating blue oval content – and frequenter of the event for years. Again, thousands flocked to the Grand Strand for the week-long festivities as a new era had begun for the event. The new chapter promises improvements to the event and expansion. Stay tuned to see what happens next!