Picture this: Hundreds, maybe thousands, of Mustangs rolling into Myrtle Beach, their engines rumbling like thunder as the sun sets over the coast. The salty ocean breeze mixes with the scent of high-octane fuel, and everywhere you look, chrome gleams under the South Carolina sun. This is Mustang Week, and during September 1-6 in Myrtle Beach, the beach town becomes the unofficial capital of Ford enthusiasts.
What started decades ago as a handful of friends meeting up with their ponies has grown into something extraordinary. Every summer, Mustang lovers make the pilgrimage from all corners of the country, their trailers loaded and their hearts full of anticipation. From the rumble of a pristine ’65 fastback to the supercharged sounds of a 5.0L Coyote, the diversity is staggering – but the passion is universal.
This year, HP Tuners is stepping up to help kick things off right with the first two official events of Mustang Week 2025. Who better to set the tone than the team that lives and breathes tuning, wrenching, and late-night garage sessions?
The Official Kick-Off Party Presented by HP Tuners
Setting the stage with the first event of the week, the official Kick-Off Party Presented by HP Tuners turns the action up to 10 on Monday September 5th. Hosted at The Land at the Boathouse in Myrtle Beach, the event will bring together hundreds of Mustangs to mark the green flag for the action of Mustang Week Myrtle Beach 2025.
From 4 to 8 p.m. you’ll find live music, food, drinks, merchandise sales, and on-site registration, and of course the classic Mustang Week vibes you’ve been waiting for all year long. The atmosphere is electric with possibility – this is it, Mustang Week has officially begun.
Coyote Bash Presented by HP Tuners
But the magic doesn’t stop there. Rolling into Tuesday night, we keep the excitement up with Coyote Bash presented by HP Tuners at Suck, Bang, Blow from 5 to 9 p.m. This isn’t just another car meet – it’s a celebration of an American icon. While Coyote-powered Mustangs will receive priority parking, all Mustang Week attendees are encouraged to join the fun at Coyote Bash.
Later in the week, you’ll also find the HP Tuners team set up at the Official Mustang Week Car Show and Cruise-in on Friday and Saturday, ready to talk shop about their MPVI3 Interface and VCM suite software. But more than that, they’ll be there to celebrate what makes this community special – the shared obsession, the friendly competition, and the understanding that there’s always more power to be found if you know where to look.
As the sun sets on these opening events, one thing becomes clear: This year’s Mustang Week is shaping up to be something special. With HP Tuners helping to fuel the fire from day one, the stage is set for a week of unforgettable moments, lifelong connections, and the kind of automotive passion that makes Mustang Week feel like coming home.
For full details on all Mustang Week Myrtle Beach 2025 events, head to our official schedule here.
