For over 20 years, Mustang Week has been the premier destination for Mustang enthusiasts looking to take a vacation and enjoy the Mustang hobby. In its 23rd year, Mustang Week, presented by CELSIUS and Hardee’s, is gearing up to host one of the largest shows in its history. This year, the event will feature five official Mustang Week events: the Kickoff Party, Coyote Bash, Pony Up, the Official Car Show, and the Cruise-In. However, the fun doesn’t end there. As you’ve likely seen from past events, Mustang Week enthusiasts love to keep the action going with “unofficial events” hosted before and after the main five. Below the official events, you’ll find a list of where to catch the “unofficial” Mustang Week action all week long.
Official Mustang Week Events
Monday, September 1 – Official Kick-Off Party
Mustang Week roars to life with the official Kick-Off Party at The Landing at the Boathouse. From 4 p.m. to 8 p.m., it’s all about catching up with fellow Mustang lovers, checking out sweet rides, grabbing some food and drinks, jamming to live music, and picking up your registration gear. It’s the perfect way to ease into an action-packed week. Arrive at any time during the event as Mustang parking will be plentiful in the area.
Tuesday, September 2 – Coyote Bash
The energy ramps up at the legendary Suck, Bang, Blow from 5 p.m. to 9 p.m. for the Coyote Bash. While Coyote-powered Mustangs get priority parking, every generation and build is welcome. It’s a high-octane evening of Mustangs, music, good eats, and nothing but good vibes with the Ford crowd. A Mustang Week provided shuttle will run from the mall lot for those looking to enjoy Coyote bash without getting behind the wheel.
Wednesday, September 3 – Pony Up at the Grand Prix
Looking for family-friendly fun? Head to Broadway Grand Prix between 12 p.m. and 5 p.m. for Pony Up at the Grand Prix — a Mustang-themed takeover loaded with go-karts, arcade games, mini golf, carnival rides, and more. There’s something for every age group from rookies to pros, and the Mustang Week merch booth will be fully stocked. Grab your tickets at a discounted price from the Mustang Week registration page.
Friday, September 5 – Official Mustang Week Car Show Presented by CESIUS and Hardees
The crown jewel of Mustang Week takes over Myrtle Beach Mall from 10 a.m. to 5 p.m.. The Official Mustang Week Car Show brings together hundreds of Mustangs — classic to modern — with judged classes, a dyno challenge presented by AMSOIL, vendors, music, and tons of merch. Whether you’re showing or spectating, this is the heart of the action. Haven’t grabbed your spot yet? Be sure to register here to get in the show or reserve your dyno time!
Saturday, September 6 – All Ford Cruise-In
Wrap up the week with the massive All Ford Cruise-In back at Myrtle Beach Mall from 10 a.m. to 5 p.m.. Open to all Ford-powered rides, it’s a laid-back send-off packed with cool cars, music, vendors, and an award ceremony to close out another legendary Mustang Week. New to the 2025 edition of Mustang Week will include vendors choice awards, which will be selected from attendees of the Saturday All Ford Cruise-In.
“Unofficial” Mustang Week Events
Saturday, August 30
1st Annual – Two-Day Cruise In Event
Host: Coastal Carolina Mustang Club
Location: Greg Rowles Legacy Theatre
Time: 2:30PM – 5:00PM
More Info
Sunday, August 31
Cruise In Bagel Port
Host: Coastal Carolina Mustang Club
Location: Bagel Port
Time: 8:00AM – 10:30AM
More Info
7th Annual SES BMR Meet & Greet
Host: Southeastern Stangs/Blue Mustang Registry
Location: Liberty Taproom & Grill
Time: 11:00AM – 2:00PM
More Info
1st Annual – Two-Day Cruise In Event
Host: Coastal Carolina Mustang Club
Location: Greg Rowles Legacy Theatre
Time: 2:30PM – 5:00PM
More Info
Tuesday, September 2
Southeastern Stangs, Team Shelby & Coastal Carolina MC Cruise In
Host: Southeastern Stangs, Team Shelby & Coastal Carolina Mustang Club
Location: Liberty Taproom & Grill
Time: 11:00AM – 2:00PM
More Info
Cobra Sam & Beaver Bar Present The “Bucking Bull” Challenge
Host: Cobra Sam
Location: Beaver Bar
Time: 7:00PM
Wednesday, September 3
Cruise In Bagel Port
Host: Coastal Carolina Mustang Club
Location: Bagel Port
Time: 8:00AM – 10:30AM
RetroMeet
Host: Harris & Emily Lue
Location: Suck, Bang, Blow
Time: 5:00PM – 10:00PM
More Info
Thursday, September 4
Coffee & Camshafts Fueled by Modified Muscle Marketplace
Host: Modified Muscle Marketplace
Location: House of Blues Myrtle Beach
Time: 9:00AM – 12:00PM
More Info
2nd Annual Classic Mustang Cruise-in
Host: Southeastern Stangs
Location: Liberty Taproom & Grill
Time: 11:00AM – 2:00PM
More Info
1979-2004 Mustang Meet
Host: Pony XXpress Mustang Club
Location: Carolina Ale House
Time: 12:00PM – 4:00PM
More Info
Beach Party at The Shelby
Host: The Shelby Hotel
Location: The Shelby Hotel (1802 N Ocean Blvd, Myrtle Beach SC 29577)
Time: 5:00PM – 10:00PM
Cobra Sam’s Pitstop Presents The All Mustang Rally and Burnout Competition
Host: Cobra Sam
Location: Carolina Tavern
Time: 6:00PM – 10:00PM
Sunday, September 7
One Last Mustang Week Cruise In
Host: Coastal Carolina Mustang Club
Location: Bagel Port
Time: 8:00AM – 11:00AM
More Info
We’re stoked for all the horsepower and good times at this year’s events! Just a quick reminder to keep it safe and follow the rules of the road while you’re cruising around. Whether you’re at the Kickoff Party, Coyote Bash, Pony Up, the Car Show, or the Cruise-In, let’s keep the vibes high and obey all traffic laws. Drive smart, stay safe, and let’s make this Mustang Week one for the books!
